Luxury Homes: Here Are Creative Ways To Market Them

Luxury Homes: Here Are Creative Ways To Market Them

Luxury real estate can be financially rewarding but presents unique challenges when it comes to buying and selling. These homes typically appeal to a narrower pool of discerning buyers whose expectations are very demanding. It is important to choose a real estate team with luxury marketing experience to properly price, market and showcase the home.

Creating a custom marketing strategy

To achieve the highest exposure and price for a luxury home, a generic real estate marketing plan is not appropriate. The home needs to be carefully positioned in the right way to get the right buyers. While print advertising is still part of the marketing tool kit, the Internet, which has significantly changed how consumers shop, has to be utilized efficiently and effectively.

Professional high quality video

A picture may be worth a 1,000 words, but how much is a virtual tour or video worth? Priceless! When selling a luxury home, a professionally created video or virtual tour can be the difference whether or not the luxury home sells. Most local MLS’s have a limit to the number of photos that can be placed on-line, but allow a location where a video tour or “virtual tour” can be placed.

High end marketing materials and photography

Stunning property brochures using premium paper, high-resolution images and a professional layout designed to maximize the features of the home, can make a huge difference in marketing luxury real estate. A professional real estate photographer will know just where to place the camera and what lenses to use to show off the property at its best.

Professional staging

Luxury real estate agents work with top line professional staging professionals who use high-end furnishings and artwork that can enhance the property and really help to sell the luxury lifestyle.

Showing off the lifestyle

Marketing a luxury home isn’t just about selling its most distinctive features. It’s also about creating a certain prestige that piques the interest among interested buyers. High-end buyers don’t just buy any property; they are interested in a “lifestyle residence”. Highlighting neighbors, points of interest such as high-end shopping, restaurants and other nearby appealing features is important in this lifestyle marketing strategy.

Promoting it internationally

The world has become a global village and buyers of luxury real estate are not just limited to one country. Many own homes in cities spread around the world, and it is important to be able to reach out to this market segment of affluent buyers.

Not all real estate firms can deal with Luxury real estate. We have been buying and selling luxury homes for over 2 decades. With our offices in Vancouver, Seattle, London and Moscow, your luxury property will get the worldwide exposure it deserves. Contact us for an appointment.